Phenology
Misha Bove is a digital product designer with a head for strategy, an eye for detail, and a heart to tackle thorny problems.
design, product design, boston, logo, illustration, user experience, product strategy, mobile, iOS, app, graphic design
15769
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Phenology

Date

September 01, 2023

Category
Digital
About This Project

I worked with an interdisciplinary team to create Phenology, a holistic menopause approach that combines science-backed supplements, digital tools, and expert support to empower women through every stage of their journey.

 

My role evolved as we moved from concept through launch. I started on a small cross-disciplinary team who defined the core of what Phenology would become. We wove together business models, competitive landscaping, and in-depth user interviews to forge a compelling offering. We defined the blueprint for an experience that seamlessly bridges physical goods and digital experiences. After launch I focused on digital product design, evolving the app architecture and key experiences to support the app’s new focus on a 90-day menopause program.

 

Design strategy

User research

Brand direction

Digital product design

 

Created with a team of talented folks across a variety of disciplines, including packaging design by Arden de Brun and digital design by Ava Liu.

Learn more at myphenology.com